The

Chopera

Client
Crown Royal
Services
Talent
LOCATION
Houston
Crown Royal’s Screw Day Tribute

To redefine luxury in the Houston market, Brand New orchestrated a unique activation inspired by community-driven opulence and the vibrant world of Crown Royal 18. Held on DJ Screw Day, this event offered a distinct musical experience, featuring performances by OG Ron C, The Chopstars, and Dr. Anne Lundy, with surprise appearances by Paul Wall, Lil Keke, and Slim Thug.