Smirnoff

We Do We

Client
Smirnoff
Services
Content
LOCATION
London
Smirnoff’s Global Glow-Up

For the rebrand of Smirnoff Vodka, Brand New crafted a multichannel strategy and experiential blueprint for a global rollout. The campaign included a tailored creative concept for a flagship event in London, a comprehensive toolkit for local markets including digital AR integrations and experiential designs, and innovative tech-enhanced programs like “Mood Rooms” and the “Vibe Check” to engage contemporary consumers and reappraise social bonds worldwide.