Brand New unveiled an experiential journey for Crown Royal Cans' ready-to-drink cocktails, blending the brand with authentic voices, iconic places, and vital cultural moments. For two years, Crown Cans enchanted thousands at block parties, music festivals, and HBCU Classics like The Florida and The Bayou Classic. Each event, marked by a unique Crown Cans presence, stirred school spirit, vibrant music, and a sense of community pride.