Always,
Sue

Crown Royal
Experiential
Chicago
A Royal Farewell
Rooted in Crown Royal Regal Apple's dedication to sports and culture, Brand New crafted an immersive experience with Franchise magazine and WNBA legend Sue Bird. Coinciding with her final season and the release of Franchise Issue No. 7, the interactive gallery showcased a basketball-themed bar, a retail pop-up, and a vibrant ambiance. This event celebrated Bird's legacy and magnified her success story