Always,

Sue

Client
Crown Royal
Services
Experiential
LOCATION
Chicago
A Royal Farewell

Rooted in Crown Royal Regal Apple's dedication to sports and culture, Brand New crafted an immersive experience with Franchise magazine and WNBA legend Sue Bird. Coinciding with her final season and the release of Franchise Issue No. 7, the interactive gallery showcased a basketball-themed bar, a retail pop-up, and a vibrant ambiance. This event celebrated Bird's legacy and magnified her success story