Brand New facilitated a two-year partnership between singer and songwriter Kali Uchis and 1800 Tequila, highlighted by Kali's feature in 1800 Tequila’s annual TV spot and multiple collaborative event experiences. Timed with the launch of her first predominantly Spanish-language album, “Sin Miedo (del Amor y Otros Demonios),” the collaboration culminated in a live performance, interactive visuals, and fan engagement tactics with a limited-edition 1800 Cristalino Cocktail Kit and signed Kali vinyl, with proceeds supporting the Human Rights Initiative.