1800 Tequila's Taste Tiendita tour was brought to life through a vibrant celebration of Mex and MexAm culture in the Atlanta and New York City markets. As the lead talent agency, Brand New curated a dynamic lineup including fashion designers like Montserrat Messeguer and Gypsy Sport and headlining musical talent Girl Ultra for the New York launch. In Atlanta, partners including tattoo artist Ink by Kali and photographer Jose Ibarra Rizo added local flair, while DJ Marc Flight and influencers Trey Bryant and Eating With Erica amplified the event's cultural vibrancy and garnered widespread media attention.