For the launch of the brand’s newest and juiciest innovation, Crown Royal Blackberry, Brand New partnered with YouTube OG Jackie Aina, hosting a high-energy, shoppable event in West Hollywood, CA. This innovative pop-up transported guests to the bold and juicy world of Crown Blackberry and reinvented the lemonade stand concept, celebrating flavor and creativity while offering guests exclusive access to the Berry On Top Candle from FORVR Mood by Jackie Aina.