The Royal

Renaissance

Client
Crown Royal
Services
Strategy
LOCATION
New York City
The Golden Age Reimagined

Aligned to New York Fashion Week, Crown Royal Regal Apple partnered with Harlem's Fashion Row to develop a multi-touchpoint experience including an awards and runway show, followed by a late-night after-party event. Pulling in fashion leaders and cultural tastemakers who descended upon NYC to get a first glimpse at new collections from the freshest designers; the show highlighted four emerging designers including  Harbison Studio, Jhayden Official, Tier NYC and June 79.