Brand New, in collaboration with Kikori Japanese Whiskey and mixology team Daijoubu, hosted a vibrant Lunar New Year celebration for the Year of the Dragon at Lets Go! Disco Bar in Downtown Los Angeles. The event elevated Kikori's presence in the AAPI community through a "super Asian explosion" of pop culture and nostalgia, featuring a traditional Lion Dance, roaming photo booth, artisanal cocktails, beats by DJ Grace K-Town, and a unique art installation of vintage TVs.