Brand New partnered with Eco Style to develop a content-first campaign to define the brand's new look. While being fly can take time, this concept focused on self expression with effortless ease.This content shoot, captured exclusively on film, utilized a day-in-the-life approach, featuring a unique blended cast of mothers, multi-hyphenates, students, young professionals and more. Taking the seemingly mundane everyday situations at home, on the street, with friends, at the salon, in the studio, at work or on the corner store; Eco Style aimed to meet people where they already are.