To spotlight Carmelo Anthony's multi-year partnership with 1800 Tequila during the 2023 holiday season, Brand New launched the 1800 x Carmelo Anthony Holiday Drop Shop, featuring co-branded apparel designed with STAYME70 and 1800 Cristalino, all available via 1800’s DTC platform. The campaign included an exclusive Knicks game event with Carmelo’s appearance, generating media buzz and showcasing his influence in both spirits and fashion while supporting The Carmelo Anthony Foundation through apparel proceeds.